Contents
1. Overview
Birdello Spirits, LLC ("Birdello," "we," "us," or "our") respects your privacy. This policy explains what information we collect through drinkbirdello.com (the "Site"), how we use it, the cookies and tracking technologies we use, and the rights you have over your data.
By using the Site, you agree to this policy. If you do not agree, please do not use the Site.
2. Information we collect
Information you give us
- Email address — when you join our early-access or launch list.
- Inquiry details — when you contact us about wholesale, club, tournament, private-label, or general questions (e.g., your name, business, role, territory, and message).
Information collected automatically
- Usage & device data — such as IP address, browser type, device, pages viewed, referring page, and time on site.
- Age-gate & consent flags — we store your age confirmation and cookie choice on your device so we don't ask on every visit.
3. How we use your information
- To send launch updates, early-access news, and limited-release announcements you request.
- To respond to wholesale, club, and partnership inquiries.
- To operate, secure, and improve the Site and understand how it's used.
- To comply with legal obligations, including age-verification and responsible-marketing requirements for alcohol.
We do not sell your personal information for money. See Your privacy rights regarding "sharing" under certain state laws.
4. Cookies & tracking technologies
Cookies are small files stored on your device. Similar technologies include local storage, pixels, and tags. We use them in the categories below, and we ask for your consent before setting non-essential cookies via the banner on our Site.
Categories we use
- Strictly necessary — required for the Site to function (e.g., remembering your age-gate and cookie choices). These are always on.
- Analytics / performance — help us understand traffic and improve the Site (for example, Google Analytics). Set only after you click Accept.
- Marketing — measure and improve our advertising (for example, the Meta pixel). Set only after you click Accept.
Because we honor consent, analytics and marketing tags do not load unless you accept them.
5. Sharing & third-party services
We share information only with service providers that help us run the Site and our business, under agreements that limit their use of your data. These may include:
- Email & CRM — to manage our mailing list and respond to inquiries.
- Analytics & advertising — to measure Site performance and reach (only with your consent).
- Hosting & infrastructure — to deliver the Site.
We may also disclose information if required by law, to protect our rights, or in connection with a business transfer. Third-party sites we link to have their own privacy policies.
6. Your privacy rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of certain uses.
- U.S. state privacy laws (e.g., California/CCPA): you may request access or deletion, and opt out of "sale" or "sharing" of personal information for cross-context behavioral advertising. We do not sell your data for money; to opt out of analytics/marketing tracking, click Decline on the cookie banner or email us.
- EU/UK (GDPR): you may access, rectify, erase, restrict, or port your data, and object to processing. Our legal bases are your consent and our legitimate interests in operating the Site.
- Email opt-out: every marketing email includes an unsubscribe link; you can also email us to be removed.
To exercise any right, contact info@drinkbirdello.com. We will verify and respond as required by applicable law.
7. Age & responsibility
The Site is intended only for adults of legal drinking age (21+ in the United States). We do not knowingly collect information from anyone under 21. If you believe someone under 21 has provided us information, contact us and we will delete it. Please enjoy Birdello responsibly.
8. Data security & retention
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security. We keep personal information only as long as needed for the purposes above or as required by law.
9. Changes to this policy
We may update this policy from time to time. We'll revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Site after changes means you accept the updated policy.
10. Contact us
Questions about this policy or your data? Reach us at:
Birdello Spirits, LLC
Email: info@drinkbirdello.com
Web: www.drinkbirdello.com